GOAL

Produce a one-of-a-kind Halloween experience in a 10,000 sq foot industrial warehouse space in Downtown Detroit with less than a month’s lead time.

RESULT

Over 500 people attended this 1st annual freakishly cool and unique costume party, which featured a premium sponsored bar, horror-themed artistic vignettes designed by area set designers, live music, a snake charmer, zombie go-go dancers, and more.

TACTICS

On the Rocks Detroit created and produced all aspects of this event, including media partnership with Real Detroit Weekly magazine, securing liquor sponsors, booking of all talent, solicitation and supervision of set designers, and on-site management. OTRD also created press release and creatively positioned this event to make it stand out among a myriad of other Halloween events.

RELATED PRESS

"Hellbent at the Russell Industrial Center"  Metromix Detroit October 23, 2010

"Hellbent: Entering the Fifth Floor of Hell"  Real Detroit Weekly October 19, 2010